Sickamore is one of those folks in the game that i’ve been following and studying for awhile now. Starting from hist start as a mixtape DJ to artist management to A&R and everything in between, Sickamore is a young cat who has made some power moves in his career and is highly respected by the heavy hitters in the music business. His recent interview on Rap Radar went in depth on his experiences behind YG’s first and latest album, Travis $cott albums, career successes, fails, regrets etc. It goes on for close to 2 hours, something you need time to digest but overall worth the listen.
Our jobs are closest to coaches and directors. Coaches with their relationships with the talent, and the directors managing the whole experience.
We study coaches because they have systems (Popovich, Jackson, Coughlin, Belichick)….take principles that they use in managing talent on our end.
We study director styles (Allen, Eastwood, Kubrick, Scorsese)….incorporate those themes and use them in a record.
A lot of our reference come from Movies and Sports more so than music.